Smithfield Foods
Smithfield Foods, the largest pork supplier in the world, is a standout leader in the industry with an iconic portfolio of brands. Our team crafted social campaigns with multi-tier initiatives, as well as designed experiences that extended beyond social platforms and resulted in increased purchase behavior.
Initially entrusted with the Smithfield, Gwaltny and Farmland brands, Smithfield food later extended our scope to their entire portfolio of brands including Eckrich and Nathan’s.
Role: Art Director
Agency: Doner
Smithfield Social
As Smithfield’s agency of record, my small team and I were responsible for creating just about every social and digital asset they needed. I was responsible for building a social calendar, concepting, art directing at shoots and retouching captured content. Thanks to our efforts, social engagement and user-generated content were at a brand all-time high.
Smithfield x NASCAR April Fools
Eckrich and Whatever’s Handy
Eckrich can be a meal time life saver. Not only is it tasty, it’s easy. To show how versitile cooking with Eckrich can be, we created a series of either/or videos showcasing how you can work with what you already have - or don’t have - in your kitchen to make a simple and delicious home cooked meal.
April Fools’ Day in the digital age brings a lot of opportunities for brands. Smithfield teamed up with their sponsored NASCAR driver Aric Almirola to get people excited for their new and too good to be true (?) product, Bacon Crisps cereal.
We boosted our organic posts on Instagram and Facebook to get the word out. We shared and reposted Aric’s video on our channels to get the most exposure possible, and people were talking.
