For years pork has got a bad rap—people think it’s fatty and flavorless. So we set out to surprise people with the facts; it’s one lean, mean, delicious protein. We created a hyper-targeted social campaign for millennial moms which garnered over 200 million impressions and lead to a 4% increase in sales.

Our social ads directed users to engaging webpages we created, highlighting surprising benefits and inspiring them to add pork to their grocery list.

Role: Associate Creative Director

Agency: Razorfish