Hy-Vee, a beloved midwest grocery chain, tasked Razorfish with completely reimagining their digital touch-points. With the focus on bringing their famous in-store helpfulness into the digital experience, we showcased personalized product listings, content, and contextual navigation to keep users coming back again and again. This overhaul included fully reevaluating their current design system, including fonts, colors, CTAs and product tiles. Check out the work on the Hy-Vee homepage as well as Seasons Discovery.

Role: Associate Creative Director, UI

Agency: Razorfish