Caliber Collision
Collision centers are famously nondescript and overwhelmingly outdated. In order to stand out, it’s essential to quickly establish trust and provide a sense of calm. That’s exactly what Caliber came to us to help solve. They were looking for a refresh of the Caliber branding to not only look and feel more modern but to also more authentically represent their brand and resonate with three core audiences: customers, internal employees and candidates, and insurance carriers.
Role: Associate Creative Director
Agency: Razorfish
Caliber Brand Refresh
The client ultimately chose a direction we named ‘A Brighter Path’. Modern and vibrant, this direction illuminates how Caliber teams masterfully streamline the auto repair process. Fluid lines, reminiscent of aerial highway views, reflect Caliber's expertise in untangling the path forward and guiding you back on track. Bright colors paired with subtle design touches offer moments of joy. These bursts of energy infuse every interaction with a sense of discovery and delight.
Refreshed Look & Feel
Refreshed Logo
Original Logo
